Email Marketing

Email marketing is a strategy used for the promotion and advertisement of businesses, and solicit sales, to a group of people by sending a commercial message. After social media marketing, email marketing has been taking a turn in the marketing field. The stay-at-home routines have grown on people and they now prefer all the news about their favorite brands and products in their inboxes. Email subscription is now a regular thing for online buyers.

Email marketing is the most cost-effective marketing strategy that is more communication-based. Email marketing helps boost customer loyalty. Unlike social media, where there’s always a rush of new posts pushing each other off, email is more stable, stays longer, and leaves a longer impact. People tend to read and check emails more regularly, attentively, and calmly, unlike social media where scrolling is more involved than reading. Email marketing also develops a more personal interest and people tend to subscribe to email letters more quickly if they love the brand.